The Story


The begin under the stairs

That’s how Loriblu was born, from the love for shoes and the crazy desire to realize them the best way as possible.The sparkle plug in the 70’s. To support his genius, at the beginning Graziano Cuccù makes virtue a necessity: so in his house’s basement he takes an old broken washing machine and makes it a leather beater machine.

It was then that he started his lifetime adventure: a strong determination in his mind, alongside his family, eyes caressing the future. First historical collaborators joined the company: so Loriblu begins its growing, that won't end.


The mignon model a big boom

Mignon model? Simple straps of leather woven among them, often beauty comes from simplicity, and so the first Loriblu success has developed. More than 110,000 pairs sold, for a product that marked the company's history.

The mignon model was trend and innovation, all-year sold apart from seasons. It's the turning point: Loriblu grows into an international company, always keeping a creative heart and attention to handmade detail of every shoes.


Loriblu grows and becomes larger

Passion become a business, first collaborators are joined by new people, spaces are always smaller: Loriblu grows and becomes larger, making longer and longer steps and taking the most stimulating challenges. The company moves on with its personality and maturity, mixing every day an innate creativity to a fine craftsmanship. It's time to fly.


A lifetime meeting

He's the designer. She is the teacher from Penna San Giovanni. Graziano and Annarita, two different worlds meet, unify and join their roads, and create a family. The route is marked, it can be seen on the horizon: Annarita from teacher become first, a policewoman of Le Marche, but then she followed her fate, at Loriblu, alongside his husband.


The factory in Via del Lavoro

Loriblu inaugurates its factory, and the pairs of shoes raise...and raise...and raise...


The Golden Shoe award

The 90’s marked the era of Loriblu jewel sandal. Rhinestones, crystals, Swarovsky create a chic and sophisticated style, which will find its highest expression in 1996 in a unique model even now: it’s the Golden Shoe, designed in occasion of the homonymous footwear award. A symbol shoe, entirely mades of gold and zircons, worth at the time 50 millions of lire.


The factory in Via dell'Edilizia

Loriblu has become a brand symbol of Made in Italy all around the world. Orders come from everywhere, celebrities always want new creations to wear at movies or at tv shows: therefore there's need of new and larger spaces. So Loriblu inaugurates the factory in Via dell'Edilizia, and here also realizes a big factory store that becomes soon one of the most visited of the region.


The Flagship Stores

The opening in 2009 of the flagship store in Rome, Piazza di Spagna, is the first of many important inaugurations of Loriblu stores in the most prestigious locations in Italy and abroad. The current boutiques are 15, but new openings are in the works...


The news factory in Via dell'Economia

For Loriblu the last few years have been characterized by a strong growth: an incessant rise of turnover, an important visibility in all major fashion magazines, the land to new European and Extra European markets. Therefore the Company undertook another new challenge: a new futuristic design factory of more than 15.000 sq meters, using the latest tecnologies and a "green" philosophy, thanks to the many solar panels on the roof.


The new generation

Graziano and Annarita built Loriblu on the same values they created their family. Brights ideals as lights to illuminate their way. Sara, Claudia, Riccardo and Michela are the new generation..


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